Ocean Race Luxury Cars Volvo

When Volvo organised the Volvo Ocean Race the very first time in 2001-02, the company sold 4,500 special edition Volvo V70s and X70s. In conjunction with the 2005-06 race, the Ocean Blue family was extended with the Volvo XC90 and sales increased to 8,600 cars. The most recent Volvo Ocean Race Edition will reach dealers in June 2008 and Volvo expects to sell about 9,000 cars. The five largest markets are Germany, Sweden, Finland, Great Britain and Japan.

Volvo has launched a series of specially designed cars dedicated to the sailing competition, “Volvo Ocean Race”. The new “Ocean Race Edition” range encompasses three models the V70, XC70 and XC90. Available in two exterior colors, Ocean Blue and Electric Silver, the special edition models feature full leather upholstery in Soft Beige or Offblack, with the centre console and other details in a silk matt aluminium finish. Additionally, the stitching on the upholstery traces its roots to sail making while the aluminium detailing on the mats resembles clews.

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